Law Firm – Buckinghamshire… January 2023
How to sell more law!
“Whatever your background, and whatever the legal issue is, you will always find us to be professional and friendly, authoritative yet approachable, understanding, and non-judgemental.
We exist to serve you and to robustly fight your corner to the absolute limit the law allows.”
Clearly a very good law firm, busy, popular and yet struggling to grow after 14 years in business.
So, to work...
Fast-forward to today: the partners are following a plan and using initiatives which work in their industry, as a result, enquiries are up, and they are all united in growing and running the business. “It’s now a much happier place to work.”
Aspiration
Strategy
Plan
Growth
The Strategy
We ran 2 workshops off-site and listened to the partners and staff talk about what they do, why they do it and the outcomes they achieve for their clients. The first workshop was an opportunity for the team to talk to us and each other, and the second workshop was to play-them-back what they said and how to best use those words.
Productisation. This is a process which works for people and services, positioning both to be easy to buy and so, easy to sell.
Next, we looked at how people choose a law firm and who these people are.
We then put in strategies to keep the partners visible and relevant, a strategy to help the business achieve search engine supremacy, and agendas and shadow boards so that nothing gets missed once we leave.
Skills and resources we used
1.
Strategy & Plan (Firm & personal)
2.
Brand Clarity: Productisation & Workshops
3.
Creative: Words & Pictures
4.
Training
Wisdom
- Easy to buy, easy to sell
- Growth has to cost something
- Put what’s for sale under the nose of the person most likely to buy it
- Be an expert and pay an expert to promote your expertise
- Expect to at least get your money back from your marketing spend
- Understand the value of free marketing, bad marketing and NO marketing
What People Say About Us
